The unprecedented growth of mobile, Internet and IPTV content is taxing legacy video delivery models: • Commercial Internet video traffic will increase 5X by 2012 • User-generated video content will increase 3X by 2012 • 2/3 of all mobile traffic will be video by 2013 • 14.3 billion online videos were viewed by US Internet [...]
The unprecedented growth of mobile, Internet and IPTV content is taxing legacy video delivery models: • Commercial Internet video traffic will increase 5X by 2012 • User-generated video content will increase 3X by 2012 • 2/3 of all mobile traffic will be video by 2013 • 14.3 billion online videos were viewed by US Internet users during December, 2008 alone The fascination with being able to view both professional and user-generated entertainment content on Internet and mobile devices will not taper any time soon, but there is equal if not higher demand for instant access to a staggering volume of educational video, instructional video, enterprise sales and marketing video and surveillance video by public, private and government constituents. In the video below, we take a look at the different levels of video content – premium, amateur and reference – and how they impact distribution and monetization strategies.