Melody Tan, SVP, Strategy and Business Operations, Content Distribution and Marketing, MTV and BET Networks, visited Tuck as part of the 2008-2009 Britt Technology Impact Series. After a lecture on Network Distribution and Monetization, Tan discussed whats working best for MTV and BET Networks in an interview conducted by Jane Applegate, public relations and marketing manager for the Center for Digital Strategies.
Melody Tan visits the Tuck Center for Digital Strategies
June 7th, 2010Sorenson Media on Video Monetization and StoryTelling
June 6th, 2010We Eric Quanstrom, VP of Marketing and Strategy for Sorenson Media. Eric talks about a monetization of online video and the need to tell a story with video. There are a lot of ways that you can think about monetization and ROI when it comes to online video but in many cases, as Eric Quanstrom says, the video itself can be an effective sales tool helping to monetize a business’ products and services. Sorenson Media, makers of the popular Sorenson Squeeze product for video encoding, recently launched Sorenson 360, an online video platform or “video delivery network” for small and medium sized businesses. for more on our interview with Eric Quanstrom and for more on Sorenson, visit: www.reelseo.com
Episode26-Replay-Part1.mov
June 5th, 2010Replay Solutions has created a debugging tool that allows developers to record and replay any type of software execution, regardless of complexity, and effectively reproduce any issue that occurs. In this interview, I had the opportunity to speak with the Co-Founder & CEO of Replay, Jonathan Lindo, who describes their product as “like TiVo for software.” He describes how the Replay technology works, and also discusses their pricing, monetization strategy, and target markets. He also talks about his early career as a programmer, when he personally experienced the pain of debugging complex software and struggling to reproduce software issues; this ultimately was the inspiration behind the founding of Replay. In Part 2 of this series, Jonathan shares some great advice for other entrepreneurs, so be sure to check back!
8 Ways To Monetize Your Internet Marketing Business
June 4th, 2010In this internet marketing training video, Michelle Green shows you 8 ways to monetize your Internet business. For maximum monetization, you should monetize all 8 of these areas in your Internet business. Incorporate the Internet marketing strategies and you are sure to increase your online profits by at least 20%.